OUR AESTHETIC
About Ivy Group
Ivy Group is a creative collective rooted in hospitality, specializing in immersive event activations, experiential design, and culinary-driven brand collaborations. With over 20 years of expertise, we bridge the worlds of dining, nightlife, and lifestyle to craft moments that resonate long after the lights go out.
From owning and operating trendsetting restaurants to curating elevated experiences with global icons like Don Julio 1942, Waldorf Astoria, Soho House, and LVMH—our work speaks to the modern tastemaker. Whether it’s a private chef collaboration or a high-impact brand takeover, Ivy Group is where culture, cuisine, and creativity converge.
"Hospitality is not just about service—it’s about creating moments that linger, spaces that welcome, and experiences that connect."
"From design and ambiance to sounds and atmosphere, every element is crafted to create unforgettable event activations—because in hospitality, every moment should feel like an experience."
THE PEOPLE OF IVY GROUP
ERIC EL
FOUNDER
JAMES AARHUS
CO FOUNDER